FOR THE BEGINNING OF THE 23/24 SEASON, BOLOGNA FC 1909 ASSIGNED THE FORCA TEAM THE TASK OF DEVELOPING ANIMATED PIECES TO DRESS THE LED SCREENS OF THEIR STADIUM. WE HAD THE CHALLENGE OF EMBODYING THE IDENTITY CREATED BY THE CLUB ITSELF IN A 2D STYLE MOTION GRAPHICS, WHILE RESPECTING THE ARCHITECTURAL THEME OF ARCHES THAT IDENTIFIES THE CITY OF BOLOGNA. FOR THE 16x9 SCREEN (MAIN SCREEN), WE UNDERTOOK THE PRODUCTION OF GOAL PIECES, SUBSTITUTION (IN/OUT), YELLOW/RED CARD, NEXT MATCH, STARTING ELEVEN, AND EXTENDED THEM TO ONE PER PLAYER, COMPRISING A TOTAL OF APPROXIMATELY 250 VIDEOS. ON THE OTHER HAND, FOR THE LEDS AROUND THE FIELD, 11 PIECES WITH 8 MODULES EACH WERE COMMISSIONED, INCLUDING STARTING ELEVEN AND UPCOMING MATCH FOR A TOTAL OF 200 PIECES. IN TOTAL, AROUND 500 PIECES WERE PRODUCED OVER 3 WEEKS, ENCOMPASSING THE VISUAL IDENTITY OF THE TEAM AND THE ADVERTISING CAMPAIGNS ASSIGNED TO THIS SEASON.